When it comes to being a savvy makeup entrepreneur, you just need to know one thing: “IT’S ALL IN THE KIT!” Like your resume, your makeup kit is constantly evolving, expanding, changing, and what you have or don’t have in your kit can separate you from being advanced or beginner. Sometimes the hardest reality of putting together the perfect group of products is letting go of some favorites and focusing on those practical essentials with time-tested benefits, versatility, and value.
Whether you are looking to become advanced with your makeup or just want to put a basic collection together for yourself, you need an understanding of the processes and procedures that will help you develop and maintain your kit like any good makeup artists. In this series for my blog, I will be sharing some of the best research from the best in the makeup industry. So let’s get to building that kit!
Getting Started: Think Humongous! Maybe Not That Big!
Building your kit is a lot of decision-making. Before you even think about buying any product, you need to ask some larger questions about your skin (which we should have answered in the two previous blog posts): What kind of makeup will you need for your skin type? How will you store all this makeup and organize it? if you travel a lot how will you travel with it?
There are a lot of things to face all at once but don’t freak out. It really is not that bad just relax and let your mind think through your kit creatively. It takes time, resources, and planning to create the perfect collection of staples you can always depend on. While you can purchase complete starter kits, I believe that putting your own custom makeup together allows you more freedom to express yourself!
At first, you are going to want to buy every product, tools, and colors out there. It’s not about buying every eye shadow or lip pencil available. The most important rule to remember: only buy what you know will have the versatility and durability you need. Once you have the basics, you can then learn to edit and refine your makeup— HD or FX, etc.
It’s important to think about your job/career/etc… too. What are the specific parameters you are allowed on your makeup style? How about a direction or theme you are aiming for—do you have the products to achieve the look? Do you really have what you need to design, apply, and maintain this particular makeup?
Putting together a kit plan might take you a day or even a few months, but a potentially huge investment like this is not a joke. To help brainstorm various scenarios and answer the above questions, get yourself a notebook that is strictly designated for your kit planning. Draw your fantasy bag (or if you are like me pin it, or save and print it out because I can’t draw to save my life). List your dream makeup and goals. Write down 10 new products you’re excited to test out. Your kit is a reflection of yourself—think big and ambitiously about your potential and the products that can help make that happen. And when you’re ready, then it is time to dive in.
So are you ready to get started? Stay tuned for Day 4 tomorrow: It is in the BAG!